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How Does Glamsquad Work and Make Money?

Author: Michael Jackson

Glamsquad is an in-home, on-demand, beauty service. Like a traditional brick-and-mortar salon, Glamsquad makes money by charging customers fees for beauty services.

How Is Glamsquad Different?

Glamsquad aims to bring a little glamour into the lives of everyday women by providing them with the same on-demand luxury styling that keeps the Hollywood elite red-carpet-ready.

Though the financial aspect of Glamsquad's operation is much like that of any normal salon or spa, the experience it offers is not. Rather than booking an appointment at a physical location, customers can go online or use an iPhone application to book a selection of services at home. Once the customer books her services, Glamsquad dispatches a team of professional independent stylists to her home. Glamsquad's proponents praise this aspect of the experience as being convenient and relaxing.

How Does It Work?

From Glamsquad's webpage or app, the customer simply chooses the makeup, hair or bridal look she desires. The site then directs her to a simple form where she can select her city, confirm which services she is interested in, and provide her personal details and desired appointment time.

The prices for Glamsquad's basic services are listed on the right-hand side for convenience and do not vary much from what a person would expect at a mid-range salon. The site automatically adds 20% gratuity so all the customer has to do is enter her card information and let the pampering begin.

Glamsquad aims to corner the market on convenient luxury salon services accessible to the average woman. In addition to its moderate pricing, all Glamsquad services are performed simultaneously in under an hour so the customer does not give up her entire day.

What Does It Offer?

While hair services do not include traditional cut-and-color, customers can choose from a variety of looks for everyday and evening events. Glamsquad also provides professional makeup services that are tailored to the customer's needs, including full bridal hair and makeup to help anyone look like a starlet for her big day. In New York City, nail services are also offered.

Hair style prices range from $50 to $85 plus for more intricate styling. Makeup is $75, or $95 with the application of false lashes. Bridal services are priced subject to the customer's specific needs, because every bride is different.

While Glamsquad is by no means cheap, the convenience of in-home services in under an hour makes this a useful option for a person with a tight schedule or big event.

Uber Culture

Glamsquad is yet another of a slew of new companies capitalizing on what has been called the "Uber culture." Americans have fallen in love with the idea of having custom services delivered to their doors at the push of a button. In addition, the rise of the independent contractor, which has always made up a large portion of the beauty industry, means that working for companies such as Glamsquad, offering rides through Uber or providing lodging through Airbnb has become a popular way to create flexible income.

Why It Works

Glamsquad was founded in 2013 and launched in New York City in 2014. In the short year since then, it has expanded to Miami, Los Angeles and the Hamptons. Glamsquad's popularity is due in part to its convenience and consistency. However, there are a number of factors that make this model so potentially profitable.

Firstly, Glamsquad offers a price range just expensive enough to generate generous profit margins but not so high the average woman cannot afford its services if she adjusts her budget once in a while. In addition, the lack of a physical space reduces Glamsquad's overhead expenses considerably. Lastly, because it employs independent stylists, Glamsquad is not required to provide employee benefits, such as health care or retirement plan options.

The Demise of Traditional Salons?

There is no doubt Glamsquad is looking to take a bite out of the market share of brick-and-mortar salons. However, its moderately high pricing will likely keep it from being the regular choice of most women. In addition, the limited list of services offered by Glamsquad means traditional salons are likely safe, for now.

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